was a) the whole cast seemed to be against him and b) the Depp PR firm bit. It felt like the second MIGHT have been justifiable when she had so much more power in the industry than he did, but it's also a problematic choice for this guy who presents himself as a feminist to make. Even though I'm also suspect of that sort of branding.
That said. Blake was coming off terribly in the press and the whole movie marketing issue was really messed up.
There's always room for both people to be terrible in different ways. It looks like a lot of this suit is about the ensuing PR battle and I'm surprised it was news-dumped on a friday before Christmas, because that almost seems to be doing Baldoni a favour. Or, another way to look at that, is that they (Ryan and Blake) never really wanted this to be a war in the first place.