launch a book, sadly. Hopefully one day.
If you haven't done something, you have a theory, a case study or best practice. Which cool but rarely works out in real life. esp. since half the com professors I know haven't worked in the field (my first hire is now a PHD teaching PR and she worked in it for 9 months).
Harry will always generate a bit of interest (esp in the US, RIP Diana, Princess of Wales)...just like Edward, Duke of Windsor. Honestly, I'm rooting for him to be the correspondent who covers William's coronation.